Hinata (日向) is a family surname that may refer to:
- Aki, Haru's wife, Natsumi and Fuyuki's mother.
- Haru, Aki's husband, Natsumi and Fuyuki's father
- Natsumi, Aki and Haru's daughter, Fuyuki's sister
- Fuyuki, Aki and Haru's son, Natsumi's brother
- Akina, Aki's Mother and Fuyuki and Natsumi's Grandmother
- Senshu, Akina's Grandmother and Aki's Great Grandmother